The Tour de France is a celebration, let's share its passion!
The world’s most prestigious cycling race will make its return from June 26th to July 18th 2021, in full and exclusively on France Télévisions.
This year, France Télévisions Publicité is offering its partners the opportunity to associate their brand to the Tour de France with two new offers:
- The “Le Tour de nos régions” (The Tour of our regions) offer to broadcast in real time “addressed” spots in the regions crossed by the cyclists. This is the first time in France that advertisers will have access to addressable TV on a sporting event. An outstanding opportunity to adapt their communication to be even more relevant, useful and effective.
- The “Territoire responsable” (Responsible Territory) offer to communicate around their responsibility, social and environmental commitments. This offer allows advertisers to communicate in a 100% Tour de France context to tell the story of their responsible initiatives with authenticity and kindness: ecology, ethics, etc.
In 2020, the Tour de France attracted 40 million viewers on France Télévisions (+7 million vs. 2019) and 25 million videos seen on the group’s digital platforms.