On 2 June, France Télévisions presented its streaming strategy and the new partnership it has formed with YouTube at its “Streaming the Future” conference, which was held for its agency and advertiser partners.
Highlights
Streaming first: Why France Télévisions is stepping up its partnership with YouTube
Featuring Stéphane Sitbon-Gomez (Deputy Managing Director in charge of content and editorial strategy at France Télévisions) and Justine Ryst (Managing CEO of YouTube France).
Reaching the streaming generation: Connecting with New Audiences
Featuring Hugo Travers, founder of Hugo Décrypte
The European Signal: How major broadcasters are redefining their role in the streaming economy
Featuring Marion Ranchet (Founder and CEO of Streaming Made Easy), Hannah Barlow (Channel 4’s Social Sales Business Development Leader) and Abul Noor (ITV’s Head of YouTube).
The new playing field for brands: Reach, context and performance: the new video equation
Featuring Nathalie Dinis and Vincent Salini from FranceTV Publicité.
