FranceTV Publicité places DATA at the heart of its digital system thanks to its francetv data and the implementation of a DMP from 2015 in coordination with France Télévisions.
It’s about getting to know its audience better to optimise advertisement targeting.
With several hundreds of Data digital campaigns sold every year and more than 70 active segments, FranceTV Publicité offers segments that meet the needs of its advertisers.
francetv data offers 3 digital solutions using which its clients can communicate more efficiently: datalife, dataconso, datapartner.
All services are available in all formats (video and display), on all screens (desktop, mobile and tablet) and are also accessible via all purchase channels (direct and programmatic sale).