Today, FranceTV Publicité is delighted to launch its new communication campaign designed by the Altmann + Pacreau agency.
One year after the launch of its campaign on meaningful and responsible consumption, FranceTV Publicité is celebrating Audacity this autumn.
The clip invites advertisers and agencies to be Audacious in meeting tomorrow’s challenges. In one minute, it makes a connection with the Audacity of researchers in developing a Covid-19 vaccine in such a short period of time. A strong, positive message about the future in line with FranceTV Publicité’s tagline: “The world is changing. So is advertising.”
The campaign will be deployed this week on digital and print media.
"We are excited about our productive collaboration with Altmann + Pacreau. After all these long months amid the Covid pandemic, our world truly needs Audacity. To tackle the many uncertainties facing us, we urgently need to be daring and find new momentum. Audacity also means an ability to push boundaries to achieve an objective, draw interest, create cohesion and trust, and take action. In this unique environment, the economic recovery and a desire to move forward are driving us collectively: more than ever, we undoubtedly need Audacity to invent our collective future. This is the thrust of this campaign: to commit ourselves to working with advertisers and supporting their communication initiatives."
"After focusing on the meaningfulness of public service television during the pandemic (‘Flour’ clip), then the role of television advertising in boosting a responsible recovery (‘Pea’ clip), France Télévisions Publicité wanted to communicate on the ‘Audacity’ theme. A theme that was that of the ‘Télé.visionnaire’ autumn event, inviting agencies, advertisers and brand partners to imagine a positive, constructive future. As is the case every time, we needed to find a visual symbol that resonates with our times and the experience of the French population. The image of the vaccine naturally came to the minds of our creative designers. Because, in the end, without the Audacity of science and collaborative efforts, we would not be where we are today. More importantly, this image is a way of encouraging those who have decided to dare, to innovate and to be creative in building a more virtuous world - without talking about ‘Responsibility’, because we believe the word has been overused and ultimately evokes duty more than determination and aspiration."
