Audacity is at the heart of FranceTV Publicité’s new communication campaign designed by Altmann + Pacreau
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Today, FranceTV Publicité is delighted to launch its new communication campaign designed by the Altmann + Pacreau agency.

One year after the launch of its campaign on meaningful and responsible consumption, FranceTV Publicité is celebrating Audacity this autumn.

The clip invites advertisers and agencies to be Audacious in meeting tomorrow’s challenges. In one minute, it makes a connection with the Audacity of researchers in developing a Covid-19 vaccine in such a short period of time. A strong, positive message about the future in line with FranceTV Publicité’s tagline: “The world is changing. So is advertising.”

The campaign will be deployed this week on digital and print media.

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