Concept
Hosting a web series of five videos in which 15 young people discover masterpieces in the Louvre Museum.
Reuse of the first 30 seconds of each episode to create teasers.
Media Plan / Production
- Relay of 7 videos (teaser + mashups) on france.tv
- Relay on the social media of francetvculture and francetvslash
- Posted on the brand channel DE TOUTES BEAUTÉS on france.tv
- Featured on the france.tv homepage
- Amplification via a Brut. Audience’ device on INSTAGRAM, SNAPCHAT, TIK TOK, YOUTUBE
- Branding for L’Oréal on the Brut.media website + writing of an article
Key takeaways
A campaign that promotes culture among young people, with enhanced visibility on france.tv and a powerful relay on the social media channels of France TV and Brut.
