Concept
Production of two 30-seconds TV spots featuring Stéphane Marie, who combines his renowned expertise from the TV show Silence ça Pousse with Stihl products.
Creation of a partnership promoted on Stihl’s social media channels.
Media Plan / Production
- Production of two 30-seconds TV spots with Stéphane Marie = multi-channel broadcasting rights + digital rights
- Production of seven 30-seconds brand content videos and their 20-seconds versions for Stihl’s social media channels
- Production of a 15-seconds teaser to announce the partnership on Stihl’s social media channels
- 16:9 and 9:16 versions for social media and VOL
Key takeaways
A production strategy capitalising on the image of a well-known France TV personality, Stéphane Marie, who conveys and legitimises Stihl’s message.
