Concept
To promote the ENGIE & RG partnership, we worked with Blue agency to develop a campaign featuring France.tv’s new consultant Benoit Paire in a series of videos shared on our digital and social media and digital channels.
Immerse yourself in the legend of Roland-Garros with Benoît Paire. Relive the unforgettable moments of Roland-Garros through a series of fast-paced and authentic videos. From legendary matches to the most spectacular shots, this programme highlights the moments that have shaped the history of the tournament. Guided by Benoît Paire, a player with a unique style and legendary frankness, each module will take you on a journey through memorable moments, punctuated by his spontaneous reactions.
Media Plan / Production
- Formats: 5 videos, 3 minutes each
- France.tv: sponsored slider on the Roland Garros page
- 5 posts on France.tv Sport social media: 5 Instagram or TikTok posts with handshake @Engie
- Amplification Brut. Audience with handshake @Engie
- 1,250,000 video views guaranteed
Key Takeaways
A campaign that brings ENGIE’s partnership with Roland Garros to life through Benoît Paire’s unique perspective on the tournament’s iconic moments.
