Concept
Schmidt wanted to promote its positioning as a premium furniture retailer.
Les Loges is an original creation that welcomes celebrities for a 100% cinema exchange without interviews, and behind the scenes of a set entirely designed by Schmidt.
Media Plan / Production
- Short programme Les Loges broadcasted before the Sunday cinema slot on France 2
- Production of five original episodes with Marianne James, Camélia Jordana, etc.
- Media coverage of a teaser in Skin format on france.tv
- Hosting of content on Les Loges + MEA on the Home Page and on the Entertainment page of france.tv
- Sponsorship of the programme C à Vous + C l’hebdo
- Relay of the teaser via Brut. on Facebook and Instagram
Key points
An original premium creation for the second consecutive year, benefiting from 360° visibility by multiplying touchpoints on TV, digital and social media.
