Concept
Boost the INCA’s March media campaign with a format that surprises viewers.
Repurpose France 2’s traditional ‘bump’ advertisement by not opening an advertising screen, but a prevention message delivered by Samuel Etienne encouraging concerned viewers to get screened.
Media Plan / Production
- Broadcast of the bump and spot in EPA + INCA brand spot in EPZ on France 2
- Production of a 4-seconds BUMP and a 15-seconds TV spot
Key takeaways
An innovative TV campaign that capitalises on a broadcast mechanism to surprise viewers and maximize attention to the prevention message.
