Concept
Dessange wants to highlight its role as the official professional hairdresser of the Cannes Film Festival.
A series of branded content videos shot by Brut. During the fortnight hosted by our iconic fashion face Daphné Bürki to reveal the new ambassador Thalia Besson and celebrity hairdresser Paul Duchemin.
Media plan / Production
- Sponsorship of the opening and awards ceremonies and France 4 films
- Production of four brand content videos with Daphné Bürki
- Media coverage of content on Brut. FACEBOOK, INSTAGRAM, TIK TOK
- Hosting of content on the Daphné Bürki Collection page on france.tv
- Media coverage of a pre-roll skin, content teaser
Key takeaways
A powerful social media campaign based on content created during the fortnight to promote Dessange’s positioning through iconic figures from the worlds of fashion and cinema.
