In partnership with Havas Media, EDF is the first advertiser to utilise the CoverPlay CTV format from FranceTV Publicité as part of its 80th anniversary campaign, which is being rolled out on France.tv.
CoverPlay CTV: Bringing Events to the France.tv Homepage
CoverPlay CTV is an impact format positioned at the top of the France.tv homepage on CTV.
An advertiser enjoys exclusive visibility in this strategic space for 24 hours. As the first thing users see when they arrive on the platform, CoverPlay guarantees immediate visibility and high brand recall.
Designed as an event-based format, it is particularly well-suited to important moments in a brand’s communication strategy.
From 8 to 12 April, EDF launched CoverPlay CTV with an exclusive presence on the France.tvhomepage.
This initiative was reinforced by a brand-themed jingle followed by an exclusive 45-second CTV pre-roll.
The campaign will continue through April 26 with the airing of a 60-second CTV spot.
A first activation during a key brand moment
With this first activation, EDF is leveraging a high-visibility format to stand out at a pivotal moment in its communications.
This campaign demonstrates FranceTV Publicité’s ability to offer premium event-based formats on CTV, designed to capture attention the moment users log in to the platform and highlight key brand moments
