France Télévisions and its advertising agency join the growing list of broadcasters, advertising agencies, advertisers and publishers that have adopted this identity solution, which optimises advertising campaigns.
FranceTV Publicité announces the adoption of the European Unified ID (EUID), the open-source identification solution developed by The Trade Desk.
This technology enables the advertising sales house of France’s leading audiovisual group to deploy high-performance, unified programmatic campaigns across all screens: PC, mobile, tablet and connected TV (CTV), drawing on several million user accounts.
EUID is recognised across the European advertising industry as a reliable, open and privacy-friendly identity solution. It offers advertisers the ability to launch cross-channel digital campaigns based on authenticated first-party data, improving the relevance of advertising messages while preserving consumer privacy. It enables France Télévisions to place the privacy of its audiences at the heart of its priorities, offering relevant advertising in exchange for quality content.
