To complement this coverage, FranceTV Publicité has partnered with four major brands associated with the highlights of the Croisette, particularly the opening and closing ceremonies: L’Oréal Paris, Dessange, Peugeot and BNP Paribas.

L’Oréal Paris is renewing its partnership with the short programme De l’ombre à la lumière for the fourth consecutive year, which highlights portraits of female directors and actresses. This year’s programme features a digital extension in the form of Face au miroir, a new series hosted by PhilippineLeroy-Beaulieu, in which make-up is used as a means of self-expression centred on identity. This content will be available on the France.tv website via a dedicated page, as well as on the Cannes Film Festival programme page.

Peugeot is sponsoring the magazine C à vous, which has moved to the Croisette to support the commercial launch of its new 408 model. The brand is also partnering with the programme Les Routes du 7e art, a series of three branded content segments hosted by Daphné Bürki. In the new Peugeot 408, the host embarks on a journey to discover iconic French cinematic locations, from Montmartre(The Fabulous Destiny of Amélie Poulain) to Bergues (Welcome to the Sticks), and on to the Château de Ferrières (The Count of Monte Cristo). The campaign will also be extended on France.tv with self-promotional content and Coverplay CTV.

BNP Paribas is launching a comprehensive sponsorship campaign and strengthening its digital presence with contextual billboards on France Télévisions’ catch-up service, France.tv, around content related to the festival. The brand is also collaborating with Brut to sponsor six episodes of La Fabrique du Cinéma, a series of interviews hosted by Aymeric Goetschy which give a voice to talent in the film industry in an editorial format that is free from traditional promotional conventions.

Through this initiative, FranceTV Publicité is offering brands the chance to be at the heart of a major cultural event, in close proximity to audiences and content, via a powerful, contextualised, multi-screen offering. During the last Cannes Film Festival, France Télévisions reached nearly 34 million viewers, demonstrating the event’s significant impact and popularity.