The Trace Latina channel, already marketed by FranceTV Publicité in the French overseas territories, and is now available to advertisers in metropolitan France.
As such, FranceTV Publicité announces the creation of a unique Trace product including the coupled sale of the Trace Latina and Trace Urban channels.
From now on, the purchase of a spot from the publisher Trace is done through the marketing of a single channel, with a single pricing and a consolidated audience. Coupled sales therefore become automatic.
Trace Latina is a channel entirely dedicated to Latin music and Latin cultures. Trace Urban is the premium channel dedicated exclusively to urban culture.
In terms of cumulative coverage, this brand new Trace offer will enable advertisers to reach more than 2.4 million viewers over the age of 4+ years*.
*Source: Médiamétrie: Restit, v39