To consolidate its presence among international advertisers and agencies, FranceTV Publicité is partnering with RTL AdAlliance to provide access to its TV and digital advertis-ing space in several key areas in and outside of Europe
Paris/ Luxembourg, the 15th of September 2025 –
FranceTV Publicité, the advertising sales house for France’s leading public broadcasting group, has announced an exclusive agreement with RTL AdAlliance, the international media sales house of RTL Group, to represent its TV and digital advertising inventory across most of Europe and selected strategic international territories.
This partnership aims to simplify access for advertisers and media agencies to France Télévisions’ ad spaces within a premium, brand-safe framework that complies with the European measurement, transparency and responsibility standards.
A driving force in public broadcasting, providing high-quality media content
By reaching 92.5 percent of the entire French population per month, France Télévisions is a key player in the national audiovisual landscape. The channels France 2, France 3, France 4, France 5, France 24, TV5 Monde, France Info and digital platforms, including france.tv, France’s leading free streaming service, attract tens of millions of unique visitors every month.
Offering simple access to the most relevant European markets and recognised expertise in adtech and multinational coordination, RTL AdAlliance is now one of the most well-structured ad networks on the continent.
This collaboration enables FranceTV Publicité to strengthen its presence in international markets while retaining full commercial and strategic control over its inventories. The two advertising businesses share the same high standards for quality, transparency and efficiency, allowing them to complement each other on an operational level.
RTL AdAlliance’s strategic positioning
RTL AdAlliance views this partnership as part of its overall strategy to build a structured and interoperable European media network, with the aim of offering a competitive alternative to the major international digital platforms. RTL Group’s international advertising sales house brings together the inventories of major European partners – RTL Deutschland, ITV (United Kingdom), RAI (Italy), Atresmedia (Spain), BBC News (Germany), M6 (France) and now France Télévisions FranceTV Publicité – enabling international advertisers to plan their campaigns in a unified, measurable and secure environment.
Through the centralising access to powerful national media, RTL AdAlliance is reaffirming its ambition to become a key partner for brands seeking premium, trustworthy and actionable solutions on a European scale.
We haven’t announced this partnership yet.
