Starting April 4, GMF will sponsor a new program dedicated to risk prevention on France.tv. “Réflexe!” “. The media campaign consists of 30 48-second episodes and was developed and orchestrated by teams from the WPP* media group. The program will air on France Télévisions channels (France 2, France 3 and France 5) in the evening on weekends, as well as on the France.tv digital platform.

Each episode examines a specific risk scenario and offers practical advice that is simple and easy to apply. The program’s uniqueness and strength lie in its collaboration with public service experts, including firefighters, healthcare workers, police officers, local government employees, and climate specialists, who are directly exposed to risky or emergency situations every day. True to its motto, “Assurément Humain,” GMF provides an authentic program that offers useful advice to as many people as possible.

This program is part of GMF’s ongoing commitment to the prevention and protection of its members. Each year, more than 2.000 prevention initiatives are carried out in the field and supplemented by educational materials designed to help people develop the right habits at home, on the road, at work, in extreme weather situations, and regarding their health.