CEO of FranceTV Publicité
We believe in a sustainable future and we want to build it together. In light of the expectations expressed by our audiences, our advertising clients and our agency partners, we are accelerating our transformations.
Our advertising network, FranceTV Publicité, encourages advertising that is close to the people and has a vision for society. Our responsible approach, initiated three years ago, has become a part of the very fabric of what we do; it is reflected in our offers, our services and the way we work and produce.
In 2022, we will give even more space to Responsibility through concrete actions for our clients, with tailor-made offers and services, and for consumers and citizens, by devoting even more space on our platforms to companies committed to change.
We have great momentum propelling us forward to push the boundaries of our activity taking into account the new ways in which French people consume. We want to help them improve their actions through virtuous, enlightening and impactful advertising for all.
We are firmly convinced that advertising can and must push for positive change.
The world is changing, so is advertising.
On France Télévisions, we love Drama except when it comes to CSR
- 2,100 hours of programming to raise awareness of environmental challenges broadcast in 2021.
- More than 12 special days to fight against violence and discrimination and to promote a more inclusive society.
- €820,000 in cash donations for major causes in 2021 (Téléthon, Secours Populaire, Sidaction, etc.)
- 1,200 companies chose FranceTV Publicité to promote more than 2,500 responsible products and services in 2021.
- “Territoire Responsable” a 50” long format that gives the floor to companies to detail their initiatives for the sustainable transformation of their business models.
- FranceTV Publicité is a member of the Ecoprod association for its production activities.
