Sport en France chooses FranceTV Publicité as its advertising partner

Press releases
November 13, 2020

FranceTV Publicité is delighted to announce that, as of January 1, 2021, it will be the exclusive advertising network for the Sport en France TV channel.

Sport en France, which boasts 1.5 million regular viewers*, is the first channel dedicated to sports across the board. Its diverse and varied offering is available free of charge to everyone, everywhere.

Sport en France was created in 2019 by the French National Olympic and Sports Committee (CNOSF), in partnership with all the French federations. Its expert, inspirational and freely available content contributes to promoting the full range of sports disciplines, from the most prominent to the least visible.

By raising awareness of their different sports, the channel aims to serve and support both the French federations and their members. Meanwhile, Sport en France’s editorial line can be summed up in three words: education, expertise and empathy.

For its part, FranceTV Publicité is the leading advertising network in the thematic channel universe, with more than 28 million viewers each month**, and this new partnership with Sport en France further enhances its already impressive offering.

"Sport en France was originally conceived as a complementary TV channel to raise the profile of various sports federations in need of greater media coverage. The channel was already attracting nearly 5 million viewers every month before the summer. Since then, major championships such as the Jeep Elite and Pro B basketball, as well as the Magnus Ice Hockey League have been added to the schedule, offering highly promising audience prospects. We are firmly convinced that the France Télévisions Publicité teams' expertise will enable us to better monetize our offering, making even more resources available for the media coverage of every type of sport in France."

"Sport en France continues to grow and I am absolutely delighted with this partnership between Media365 and France Télévisions' advertising network. It will enable the channel to benefit from additional revenues to consolidate operations and develop new content production alongside all the sports federations. Media coverage of sports across the board has never been more in demand, and this partnership really serves to reflect that!"