FranceTV Publicité is delighted to announce that, as of January 1, 2021, it will be the exclusive advertising network for the Sport en France TV channel.
Sport en France, which boasts 1.5 million regular viewers*, is the first channel dedicated to sports across the board. Its diverse and varied offering is available free of charge to everyone, everywhere.
Sport en France was created in 2019 by the French National Olympic and Sports Committee (CNOSF), in partnership with all the French federations. Its expert, inspirational and freely available content contributes to promoting the full range of sports disciplines, from the most prominent to the least visible.
By raising awareness of their different sports, the channel aims to serve and support both the French federations and their members. Meanwhile, Sport en France’s editorial line can be summed up in three words: education, expertise and empathy.
For its part, FranceTV Publicité is the leading advertising network in the thematic channel universe, with more than 28 million viewers each month**, and this new partnership with Sport en France further enhances its already impressive offering.
* Médiamétrie – Ad hoc TV study April 2020
** Médiamétrie Médiamat’Thématik V39 (12/30/2019- 06/14/2020)