Sport is at the heart of FranceTV Publicité’s new campaign by Altmann + Pacreau
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FranceTV Publicité reveals its latest advertising campaign, designed and produced by Altmann + Pacreau.

This week, the campaign is being launched on digital platforms with a 40-second film: The Fan”. The print format version will be revealed in early 2024.

With just a few months to go before the start of the Paris 2024 Olympic and Paralympic Games, for which France Télévisions will be the exclusive free-to-air broadcaster, the film takes a quirky approach to highlighting the impact that sport can have on the everyday lives of French people.

The aim of this campaign is to emphasise that FranceTV Publicité is the go-to media sales house for advertisers who want to take advantage of sporting event broadcasts to make their brand stand out.

The film ends with the claim: “The largest sport field.”

Advertiser: FranceTV Publicité
Heads of advertising: Marianne Siproudhis/Valérie Blondeau/Alexis Blanc

Agency: Altmann + Pacreau
Creative Director: Olivier Altmann
Artistic director: Bénédicte Potel/Ruben Ubeda
Copywriter: Thierry Lebec
Agency managers: Aurore Duhamel/Pauline Linderme
Strategic planning: Céline Choueri/Nicolas Blondet
TV producer: Jessica Piergiovanni 

Production: ALLSO
Director: Marc Cortès

HD_Valérie BLONDEAU par Virginie BONNEFON OK
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