Short programs – differentiating and effective communication
Short programs give brands the chance to take advantage of diverse, high-quality content to spread their message.
Their popularity is on the rise for a number of reasons: the topics covered, the practical advice on offer and the highlighting of social issues.
Format, rhythm and the way issues are handled also contribute to the favorable perception of short programs.
Thanks to these different factors, short programs have a 93% approval level.
They enable brands to embrace new attributes such as expertise, empathy and proximity.