One day to go to the opening ceremony of the Cannes Film Festival; FranceTV Publicité is highlighting the 4 sponsors of the event
It’s been a year since France Télévisions began its partnership with the Cannes Film Festival, and it is once again taking over the Croisette from 16th to the 27th of May to offer exceptional coverage of this unique event.
All of the group’s channels and programming will be mobilised daily over the two-week period to enable television viewers to experience the 76th edition of the biggest film festival in the world.
Four advertisers, L’Oréal Paris, Dessange, Samsung, and TikTok, supported by Publicis Media Content, will sponsor the opening ceremony and the awards ceremony on the 16th and 27th of May.
TikTok will sponsor all of the content dedicated to the up-to-date news from Cannes and will make use of a new sponsoring tool on Brut.
L’Oréal Paris, an official partner of the film festival for the past 26 years, and Dessange will exclusively team up for the « De l’ombre à la lumière » programme, which showcases women directors through their experiences and what they want to bring to cinema.
In parallel, on Brut, L’Oréal Paris will promote the 3rd edition of the International Lights On Women award, which recognises a promising, up-and-coming director each year.
Samsung will make use of a new immersive social tool on Brut. for the duration of the festival as part of the “Brut. Festival” show broadcast on Snapchat.
In 2022, France Télévisions’ programming dedicated to the Cannes Film Festival attracted a large audience of more than 28 million television viewers* and Brut videos covering this event accumulated over 200 million views.