On September 22, six years after the launch of its ADspace platform, FranceTV Publicité is accelerating its technological transformation by launching ADspace•ia, a new recommendation, purchasing, and analysis tool powered by artificial intelligence.
Designed and developed by FranceTV Publicité teams to simplify the management of cross-video advertising campaigns, ADspace•ia enables agencies and advertisers to optimize their Total Video media plans. It automatically generates personalized recommendations based on objectives, targets, formats, and budget constraints.
Since 2019, ADspace has become a key platform for media agencies, with 45 agencies connected and almost 200 active buyers using it daily. It generates 60% of FranceTV Publicité’s revenue.
With ADspace•ia, France Télévisions’ advertising sales house is taking a new step forward. This solution uses artificial intelligence to improve media performance by combining advanced technologies, data, insights, and intelligent algorithms to recommend, in real time, the ideal Total Video mix from the entire france.tv offering: Linear TV & CTV (BVOD, Segmented TV).
ADspace•ia uses machine learning algorithms powered by FranceTV Publicité’s data platform to automatically recommend, optimize, and activate cross-video campaigns.
Interconnected with market tools, the platform offers a seamless and intuitive experience. Buyers benefit from simplified tracking, transparent management, and concrete optimization levers to maximize the effectiveness of their campaigns.
