In a saturated and fragmented media landscape, attention has become the key strategic asset for video performance. FranceTV Publicité is stepping up its game with the launch of a new generation of six digital formats structured around three priorities: maximizing attention, enriching the experience, and boosting full-funnel effectiveness.
1) Shoppable Experience, How to Transform the Content Experience into a Marketing Performance Lever
Designed in response to new audience behaviors, the Shoppable Experience format is the first of its kind in the French broadcast market. Integrated natively into the content of France.tv’s key web and app pages, it offers a vertical, immersive, interactive experience with product highlights and a drive-to-shop approach. It’s a full-funnel approach where attention is measured not only in terms of exposure but also in terms of real, chosen, and activatable engagement in a premium, brand-safe, and responsible environment. .
FranceTV Publicité is also developing premium formats based on two complementary approaches.
New “Impact” Formats: These formats aim to maximize visibility and memorability through exclusive, non-intrusive spaces.
2) Animated Coverbreak: Triggered only when the user pauses their content, it benefits from a moment of naturally available visual attention. It offers a full-screen brand presence, now enhancedwith animation, and is accessible in all environments, including CTV.
3) Animated Coverlook, : Which is enhanced with an animated version. The brand benefits from an expanded, exclusive space in and around the player, which allows it to fully deploy its universe. We are transitioning from advertising space to truly immersive scenography integrated into the video.
4) Coverplay CTV : An event format located in the top slideshow on the France.tv homepage. It provides immediate visibility and maximum memorability for product launches and brand highlights.
Native formats: These formats prioritize integration with content and benefit brands.
5) Sponsored collections: Association of a brand with premium, thematic collections from France.tv, including logo visibility and exclusive placements at the heart of an identified editorial territory.
6) Skin Content Event: The brand is associated with editorial events within an “L” format that surrounds and accompanies content viewing without interruption. Premium visibility with a strongeditorial integration approach.
At FranceTV Publicité, we have a strong conviction: “Giving more meaning to performance.” Tomorrow’s advertising will be experiential, qualitative, integrated into usage, and respectful of the user. The challenge is not to capture attention at the expense of the experience but rather to enrich the experience and reinforce attention
