As the historic partner and official broadcaster of this global event, France Télévisions aims to make the Games a truly popular, universal, unifying and vibrant part of our cultural heritage.

From 26 July to 11 August, the Group will be offering unprecedented programming on France 2, France 3 and France 4 as well as, for the first time, a digital channel 100% dedicated to the event, available on the France.tv platform.

It’s a large-scale operation that will unite the whole of France, offering the population the chance to experience the most unforgettable event in the history of French television from front-row seats. 

To help brands stand out, FranceTV Publicité has come up with original, immersive offers and new ways of advertising. 

8 advertisers will sponsor the world’s greatest sporting spectacle on France Télévisions: 

Bridgestone, Coca-Cola, Samsung, Toyota, Caisse d’Epargne, Carrefour, EDF and LVMH

Some of these 8 partners began communicating about the France Télévisions ecosystem starting in 2023. Their respective systems have been designed and customised to build up to the start of the Olympic Games. On 26 July 2024, they will benefit a special Top Départ countdown screen broadcast on France 2 at around 7.50 pm, just before the start of the Opening Ceremony. They will also be associated with a unique and exclusive 36″ billboard to accompany the Opening and Closing Ceremonies. During the Olympic fortnight, they will get an unrivalled presence on France 2, France 3, France.tv and France TV Sport’s social platforms.

All the offers have been marketed exclusively on ADspace, FranceTV Publicité’s purchasing platform, to ensure full accessibility and greater simplicity for the sales house’s partners.