From May 22 to June 5, 2022, France Télévisions will be mobilizing all of its channels to offer the French public exceptional coverage of the world’s biggest tennis tournament on clay. As a long-time partner, France Télévisions will, once again, propose more direct free-to-air broadcasts with a start time of 11 a.m.
Tennis fanatics will also be able to follow the entire qualifying round from May 16 on the France.tv website as well as on the France.tv sports application, thanks to the “multi-court” feature.
The French Open is a unique opportunity for advertisers to associate their brand with one of the world’s most watched sporting events. Premium, emergence, new writing and responsibility are at the heart of FranceTV Publicité’s 2022 French Open offerings.
For the first time, advertisers will have access to the best slots of the Tournament to communicate with audiences from the first Sunday through to the final rallies of the Men’s Final.
FranceTV Publicité will offer brands the opportunity to communicate around new content, in particular the web series “Divine(s)” which will pay homage to the women who have marked the history of tennis.
In terms of CSR, FranceTV Publicité will be launching a new exclusive format broadcast on TV and digital to enable the French Open’s partner advertisers to highlight their initiatives and commitments and thus meet the Tournament’s challenges in terms of responsibility.
Nearly 40 million French people* watched the French Open last year on France Télévisions and 20 million videos** were viewed on the group’s platforms.