603 days to go: FranceTV Publicité launches its Partnership Offers marketed via its ADspace platform
From July 26 to August 11, 2024, Paris will host the Olympic Games for the third time in its history. After a 100-year wait, the city of light will stage the biggest sporting event ever organized in France.
The Olympic Games Paris 2024 are set to be both spectacular and environmentally responsible. By reducing the emissions generated by the organization of the Games by 50%, Paris 2024 will become the first major sporting event to make a positive contribution to the climate.
Another important milestone, for the first time in history, the Olympic Games will see full gender parity among the 10,500 qualified athletes.
To celebrate the Olympic Games, France Télévisions will offer unprecedented coverage. All the competitions will be broadcast live and pre-recorded in their entirety, on France 2, France 3 and the France.tv platform. The France Télévisions Group will broadcast dedicated programs on its channels from 2023 onwards, so that viewers can follow the preparation for and build-up to the Games.
With 603 days to go until the Opening Ceremony of the Paris 2024 Olympic Games, FranceTV Publicité is rolling out these exceptional Partnership Offers.
France Télévisions’ advertising network will place brands at the heart of new and premium features, including:
- Unique pre- and post-credits bumpers during the Opening and Closing Ceremonies, in a 36-seconds format.
- A “Ready, Set… Go!” slot broadcast just before the Opening Ceremony.
- Completely new extended formats throughout the partnership with bumpers of up to 12 seconds.
8 Gold (2), Silver (3) and Bronze (3) spots are available from today for the International Olympic Committee and Paris 2024 partner brands on the ADspace reservation platform.