A committed media sales house, driven by conviction, legacy, and responsibility.
At France TV Publicité, commitment is neither a trend nor an abstract promise.
It is a long-term journey, guided by a strong conviction: advertising can — and must — be a lever for positive transformation.
For more than fifteen years, we have taken concrete action to reduce the environmental impact of our business, support brands in adopting more responsible communications, and strengthen the social value of advertising. From our first carbon assessments as early as 2009 to pioneering initiatives such as Green Spirit, Territoire Responsable, and Made in France, as well as our ongoing support for major social causes, accessibility, and inclusion, we have progressively built a demanding CSR approach fully embedded at the heart of our strategy.
The awarding of the 3rd star of the Positive Company® label, the highest distinction of this benchmark — widely regarded as one of the most demanding due to its unique 360-degree approach — now formally recognises this journey. It validates the consistency between our stated commitments and the positive perception of these commitments across our entire ecosystem: employees, clients, partners, and suppliers.
This recognition encourages us to go even further. It is the very purpose of our unprecedented partnership with Carbone 4, which marks a new, structuring phase in our approach. Together, we have developed an innovative advertising scoring system designed to help brands better understand the carbon impact of the products they promote and to align their communications with the transition pathways set out by the Paris Agreement. A sector-wide innovation, serving advertising that is more informed, more responsible, and more meaningful.
In a world undergoing profound change, we believe in advertising that combines performance, responsibility, and purpose.
Advertising that informs without guilt-tripping, inspires without excluding, and helps build a shared society.
This is the ambition we will continue to pursue — with determination, humility, and a strong collective spirit.
Marianne Siproudhis
Chief Executive Officer, France TV Publicité
