Dear Partners and Friends,
Just a quick note as we plunge into our second lockdown. Although this second wave of contamination was foreseeable and actually predicted, it is always difficult to forego direct contact with our family, friends, colleagues and partners.
That said, the situation is not quite the same as last spring: the crisis is extremely serious, but we have learned a lot collectively. We are all undeniably reinventing our ways of working and being. Every day, in our business, we observe the widespread transformation of consumer behaviour currently taking place.
The future of advertising is undoubtedly bright: never has it been more necessary to boost consumption, obviously, and also to support this transformation so that the changes we make are the right ones.
And also simply to dream. In these times of darkness and hope, France Télévisions has once again disrupted its programmes to allow French viewers to escape by proposing a unique cultural offering. May it magnify the dreams your advertising creates!
CEO, FranceTV Publicité