Le lab best cases

Concept To promote the ENGIE & RG partnership, we worked with Blue agency to develop a campaign featuring France.tv’s new consultant Benoit Paire in a series of videos shared on our digital and social media and digital channels. Immerse yourself in the legend of Roland-Garros with Benoît Paire. Relive the unforgettable moments of Roland-Garros through…
Concept Airbnb wants to promote its new partnership with the Tour de France and introduce French people to the treasures of our regions. Highlighting 10 locations along the Tour de France route, presented by Laury Thilleman. Media Plan / Production  Production of 10 TV and digital spots Broadcast as a short programme at prime time…
Concept Production of two 30-seconds TV spots featuring Stéphane Marie, who combines his renowned expertise from the TV show Silence ça Pousse with Stihl products. Creation of a partnership promoted on Stihl’s social media channels. Media Plan / Production  Production of two 30-seconds TV spots with Stéphane Marie = multi-channel broadcasting rights + digital rights…
Concept Hosting a web series of five videos in which 15 young people discover masterpieces in the Louvre Museum. Reuse of the first 30 seconds of each episode to create teasers. Media Plan / Production  Relay of 7 videos (teaser + mashups) on france.tv Relay on the social media of francetvculture and francetvslash Posted on…
Concept Schmidt wanted to promote its positioning as a premium furniture retailer. Les Loges is an original creation that welcomes celebrities for a 100% cinema exchange without interviews, and behind the scenes of a set entirely designed by Schmidt. Media Plan / Production Short programme Les Loges broadcasted before the Sunday cinema slot on France…
Concept Boost the INCA’s March media campaign with a format that surprises viewers. Repurpose France 2’s traditional ‘bump’ advertisement by not opening an advertising screen, but a prevention message delivered by Samuel Etienne encouraging concerned viewers to get screened. https://vimeo.com/1065150885?share=copy Media Plan / Production  Broadcast of the bump and spot in EPA + INCA brand…
Concept Dessange wants to highlight its role as the official professional hairdresser of the Cannes Film Festival. A series of branded content videos shot by Brut. During the fortnight hosted by our iconic fashion face Daphné Bürki to reveal the new ambassador Thalia Besson and celebrity hairdresser Paul Duchemin. Media plan / Production  Sponsorship of…