Global Médiamétrie – Netratings Internet 3 écrans – T2 2022
Ina : Institut national de l’audiovisuel (French National Audiovisual Institute)
Ina helps shed light on current affairs
Archives have become genuine resources for the general public and ina.fr has been proving this for more than 10 years now. The work carried out by the ina.fr editorial team consists in exploiting these archives and turning them into living material.
What do internet users want to see?
Retrotainment (or how some archives can be a real source of entertainment). Audiovisual archives are not just about the evolution of television, they’re also a glimpse into the history of France. They show us the daily lives of our parents and grandparents, as well as the TV of our childhood. They are about memories, about nostalgia, about Proust’s madeleine, about our shared heritage. About what life used to be like.
Another subcategory of archives is retrofuturism, or how the past portrayed our future. Online shopping, for example, dates back to the ’60s. Fashion may have changed and our screens have certainly become smaller, but aside from that the predictions were pretty accurate.
Whilst not retrotainment strictly speaking, another type of video that deserves a mention is cult moments, i.e. moments that have shaped our history, and that have been recorded for posterity by TV.
Responsiveness: ina.fr publishes and refreshes its offering of videos and articles several times a day, in order to give you the most up-to-date take on current affairs (economics, culture, etc.).