France Télévisions: the largest sports field watched by all French people
Live sport accessible free to all is a major and historical pillar of France Télévisions program offering. We offer more than 65 sporting disciplines, including the world’s greatest sporting competitions such as the French Open, the Tour de France, the Six Nations Tournament and the Olympic and Paralympic Games.
Over 1,600 hours of sport are broadcast every year on our channels (almost 40 times more than the average for free-to-air private channels) and 6,000 hours on the France.tv digital platform.
Our sports programs are widely acclaimed by French people and have become regular collective moments of sharing. 98% of the French population, i.e. 55 million people, watched at least one hour of sport on our channels in 2022 and more than 80 million videos viewed on our digital platform.
The next major unmissable sporting events that will be broadcast on our channels are the Rugby World Cup in September 2023 and the Paris Olympic Games from July 2024.
Médiamétrie Mediamat 2022, 4 y.o+ // eStat sporting events 2022: Six Nations, French Open, Tour de France, Beijing Olympics
France Télévisions, leader ahead of thematic sport channels in France
France Télévisions is the essential group to communicate around a rich and powerful sports offer. The group is the leader with a 23% audience share*, well ahead of the thematic sports channels** which gather 3% of the total TV audience.
Médiamétrie Mediamat Thematik V44 (jSeptember 2022-Febuary 2023), individuals receiving channels via satellite, box ADSL, cable or optical fibre
*France Télévisisions channels broadcasting sport: France 2, France 3, France 4
**Sport channels in France: 13 channels with available audiences (Canal+ Sport, Eurosport 1, Eurosport 2, L’Equipe, beIN Sports 1, beIN Sports 2, beIN Sports 3, Infosport +, RMC Sport 1, RMC Sport 1 Access, RMC Sport 2, RMC Sport 2 Access, Sport en France)
A unique opportunity for advertisers to communicate thanks to our convergent and 360 offers which systematically combine classic TV, online video, sponsorship, short programs, social networks and immersive special operations.
France Télévisions Publicité, a renowned sports expertise
At FranceTV Publicité, we have built new tools this year to support advertisers who wish to invest around our sporting events and help them to better know their audience and strengthen their brand value.
- The creation of three exclusive targets based on the time devoted to sporting activity: “practising sport”, “sport moderato”, “sport addict”. Advertisers can thus maximize the effectiveness of their communication by directly reaching the public, with the right message and in the relevant environment.
- The implementation of a bi-annual barometer to monitor the image of brands associated with the broadcast of the Olympic Games. Built using quantitative and qualitative data from seven countries, it offers advertisers unprecedented visibility on branding indicators.
- The publication of an inventory of sports practice in France and abroad. This study confirms the importance of sport in the lives of French people.
Médiamétrie Mediamat Thematik V44 (jSeptember 2022-Febuary 2023), individuals receiving channels via satellite, box ADSL, cable or optical fibre
*France Télévisisions channels broadcasting sport: France 2, France 3, France 4
**Sport channels in France: 13 channels with available audiences (Canal+ Sport, Eurosport 1, Eurosport 2, L’Equipe, beIN Sports 1, beIN Sports 2, beIN Sports 3, Infosport +, RMC Sport 1, RMC Sport 1 Access, RMC Sport 2, RMC Sport 2 Access, Sport en France)
