FranceTV Publicité is partnering Jfoodo (Japan Food Product Overseas Promotion Center) to launch Saké, fruits de mer et gastronomie française, a new five-part web series based on the France 5 travel documentary Echappées Belles.
Screened between now and November, the five episodes will focus on sake, which has been made for over 1,000 years and is a cornerstone of Japanese culture.
Sophie Jovillard, the France 5 programme’s globetrotting presenter, will meet French chefs to show viewers seafood dishes that can be paired with sake.
The episodes will be available on the Echappées Belles France.tv programme page.
As well as the web series, brand content videos will be produced by Brut, the 100% video and digital news provider, and shared on social media.