FranceTV Publicité is committed to the environment and supports responsible and reasoned advertising. The advertising sales house creates a responsible territory to tell the story of concrete actions taken by companies to protect the environment.
This new offer from the France Télévisions group’s advertising sales house is organized with 4 initiatives:
- Design of sponsored short programmes, to challenge the French every weekend and make them want to take concrete action on their environment, such as “Mon Déclic nature” broadcast on France 2 until December and sponsored by Volvo Car France.
- Sponsorship of two major “nature” programs as a bonus on France 2: “L’émission pour la terre” presented by Nagui and Anne-Elisabeth Lemoine, and “Sur le front” with Hugo Clément.
- Creation of a new territory of expression for brands, “Responsible Territory”:
a new 60-second format to allow each company to tell its concrete actions to act in favour of the environment. An appointment set up, during the week, in the heart of the 1st morning of France: Télématin.
- DATA innovation offered to brands with behavioural targets, such as: “Green spirit” or “Bio attentive” to address consumers sensitive to the composition dimensions of food or to ecology and environmental preservation.