FranceTV Publicité dives into the Metaverse with their “Virtual Odysseys” Web Series
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What if we imagined the world of advertising and media in the Metaverse?
Voyaging to the year 2035, through creative, innovative possibilities.

What’s the format?
A web series entitled “Virtual Odysseys”.
Produced by Ante Bellum Films, the web series takes us to 2035 to follow the adventures of VRé and KirAI, two Vtubers presenting a vlog about the Metaverse.

It’s a creative and innovative exercise. The videos were entirely shot via the VRChat platform, in virtual spaces with environments and avatars created in advance. But even though the camera, the sets and the costumes are virtual, the characters are played by actors wearing virtual outfits, their movements reconstructed via motion capture and their voices recorded during filming. A first in France for an advertising agency.

Over the course of the episodes, online viewers will recognise many “guests” from France Télévisions who have agreed to get involved, such as, for example, Samuel Etienne and even Nelson Monfort.

The web series will be available on the FranceTV Publicité website and social media.

Discover the first épisode

Alongside this, to assert their ambitions and beliefs around immersive experiences, France TV Publicité is publishing a manifesto. 

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