adressable•tv : FranceTV Publicité launches addressable TV in France
In the words of our partners:
Join the addressable TV innovation and come test new opportunities
The pilot project phase for your advertising campaigns extended through January-February
- Three types of targeting available: geolocalization (region, department, post code, etc.), household composition (single, family with children, large family, etc.) or small/medium/big TV consumers
And always using digital standards: CPM sales, impressions and completion reporting, capping.
As of March, go even further!
- Increase in the volume of addressable households
- New targets and cross-referencing available