FRANCETV PUBLICITÉ PLACES ITS PARTNERS AT THE HEART OF INNOVATION WITH ADRESSABLE TV
Share on facebook
Share on twitter
Share on linkedin

adressable•tv : FranceTV Publicité launches addressable TV in France

In the words of our partners:

Join the addressable TV innovation and come test new opportunities

The pilot project phase for your advertising campaigns extended through January-February
  • Three types of targeting available: geolocalization (region, department, post code, etc.), household composition (single, family with children, large family, etc.) or small/medium/big TV consumers

And always using digital standards: CPM sales, impressions and completion reporting, capping.

 
As of March, go even further!
  • Increase in the volume of addressable households
  • New targets and cross-referencing available

Contacts

Gwenaëlle
Lesné
Vincent
Salini
Radovan
Aleksic
Nathalie
Dinis-Clemenceau
In same category