FRANCETV PUBLICITÉ PLACES ITS PARTNERS AT THE HEART OF INNOVATION WITH ADRESSABLE TV
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adressable•tv : FranceTV Publicité launches addressable TV in France

In the words of our partners:

Join the addressable TV innovation and come test new opportunities

The pilot project phase for your advertising campaigns extended through January-February
  • Three types of targeting available: geolocalization (region, department, post code, etc.), household composition (single, family with children, large family, etc.) or small/medium/big TV consumers

And always using digital standards: CPM sales, impressions and completion reporting, capping.

 
As of March, go even further!
  • Increase in the volume of addressable households
  • New targets and cross-referencing available

Contacts

HD_RADOVAN_ALEKSIC_2
Radovan
Aleksic
HD_GWENAELLE_LESNE_2
Gwenaëlle
Lesné
HD_VINCENT_SALINI_1
Vincent
Salini
HD_NATHALIE_DINIS_2
Nathalie
Dinis
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