This partnership enables the sales house to expand its data offering by adding almost a million qualified profiles from AlloCiné, which is France’s leading digital and social media brand for films and TV series.

Advertisers will now be able to target audiences of film enthusiasts and potential cinema-goers across a wide range of segments: Moviegoers, Comedy, Drama, Action, Animation, Science Fiction, Thriller, Horror, Art House, Adventure, Fantasy, Biopic, Historical, Crime and Romance.

This partnership is part of FranceTV Publicité’s strategy to diversify its data offering. It follows other recent agreements with leading companies such as Valiuz.

These segments can all be activated on any of the screens marketed by FranceTV Publicité, including BVOD, 4 Screens, Live CTV and Addressable TV.

With this new data module, FranceTV Publicité is continuing to develop an ever-more comprehensive and relevant targeting offering that is closely aligned with the audiences’ interests.