Every year, the peer-chosen award goes to one of 76 media advertising Sales Houses. Harris Interactive surveys the market’s agencies and advertisers on fourteen areas: creativity, innovation, efficiency, quality relationships, responsiveness…
Marianne Siproudhis, CEO of FranceTV Publicité, says:
« The recognition is a huge honour for FranceTV Publicité. An advertising Sales house like ours depends first on the quality of programmes it provides. That’s what drives us at FranceTV Publicité, which aims to make France Télévisions’ exceptional content available to brands. But, of course, it also depends on the quality of the relationships we maintain with our partners as we help them increase their sales . »
FranceTV Publicité is the advertising Sales House of the France Télévisions Group, which has a 28.5% television audience share in France (30 million daily viewers on average), a digital audience of 27.6 million Monthly Unique Visitors and 806 million videos watched every month on all its digital platforms (france.tv, social media, partners, etc.). In 2018, it generated revenue of €396 million. The Advertising Sales House has 300 employees and sells the advertising space of nearly forty television channels, including France 2, France 3, France 4, France 5, France Ô, Les 1ères, TV5Monde and France 24, the major channels of Fox Networks Group, the Turner Group, NBC Universal, Trace Urban, Melody… as well as nearly thirty websites and mobile apps, such as france.tv, francetvsport, franceinfo, Culturebox, Météo-France, Radio France, Brut, plusbellelavie, allodocteurs.fr….