Since launching its Grand Prix des Médias five years ago, CB News has recognized the commercial advertising sales houses that have most impressed the market.
France Télévisions Publicité has just been named “Advertising Sales House of the Year 2019” amongst 76 media advertising sales houses according to the CB News – Harris Interactive survey for the Grand Prix des Médias.
The recognition, which follows an earlier success in the advertisers category last year, is like a gold medal for us, putting us amongst the award winners we feature so often on our screens.
An advertising sales houses like ours depends first on the quality of programmes it provides. That’s what drives us at FranceTV Publicité, which aims to make France Télévisions’ exceptional content available to your brands.
But, of course, it also depends of the quality of the relationships we maintain with you to engage your audiences. Closer relationships mean better services.
The award you’ve given us is a huge honour, but there’s no bigger honour than working with you to increase your sales.
CEO of FranceTV Publicité
WHAT DEFINES US
Clarifications on the methodology
Since launching its Grand Prix des Médias five years ago, CB News has recognized the commercial advertising sales houses that have most impressed the market. The awards are voted for by industry peers, advertisers and media agencies. The data was collected by Harris Interactive’s Media Department from 16 May to 8 July 2019.
The vote was held in two stages:
- In the first stage, advertisers preselected 25 advertising sales houses from a closed list of over fifty potentially eligible candidates.
- In the second stage, advertisers chose their sales house of the year from the 25 shortlisted.