International Newsletter #10

FranceTV Publicité and Canal+ Advertising are combining their strengths in the new multi-screen offer: Treat yourself to the world

This TV and Digital offer enables international advertisers to communicate on a global scale and benefit from unprecedented coverage thanks to the power of the France 24 and TV5Monde channels.

Weekly, the two channels reach more than 11% of executives and managers in Europe*, more than 45% in the Maghreb** and more than 84% in French-speaking Sub-Saharan Africa***.

On digital, TV5 Monde counts nearly 8 million monthly visits in 2020 (+57% vs 2019) and France 24 nearly 29 million monthly visits (+59% vs 2019).

Advertisers will be able to broadcast their message in a premium, qualitative environment adapted to each region of the world.

*Affluent Europe 2020 – Ipsos / basis managers & executives

** Africascope Maghreb 2019 – Kantar / basis managers & executives

*** Africascope Maghreb 2020 (September – Décember 2020) – Kantar / basis managers & executives 

Africascope Maghreb Results 2020

Source: Africascope Maghreb 2020 – Kantar / basis managers & executives

FranceTV Publicité launches its “Green Spirit” slots for earth day

From April 22nd, the advertising network will launch its “Green Spirit” slots focusing on affinity and high-impact contexts. These slots will be reserved for ad spots promoting the most environmentally friendly products, based on standards recognized and approved by ADEME, the French environmental agency. Designed to help guide consumers (both TV viewers and Internet users) these ad slots will be programmed for high audience areas on the group’s TV and digital channels.

FranceTV Publicité’s “Green Spirit” slot campaign boasts a specific, easily identifiable jingle and will be broadcast across 10 high-impact (Télématin, JT, Carnets de Julie and Échappées belles) and affinity slots every weekend, on all France Télévisions group channels: France 2, France 3 and France 5.

The offer is available in digital version within a 100% IPTV package.

Segmented TV and Responsability on the program for FranceTV Publicité’s new 2021 Tour de France offers

The world’s most prestigious cycling race is making its big comeback from June 26 to July 18, 2021. As always, France Télévisions will deploy all its TV and digital channels to provide French viewers with exclusive, free-to-air coverage of the entire event on France 2, France 3 and the France.tv website.

This year, FranceTV Publicité is offering its partners the opportunity to associate their brand with the excitement of the Tour de France through two new offers:

• The “Tour of our Regions” offer to broadcast “addressed”ads in different parts of France as the cyclists are riding through them.

• The “Responsible Actions” offer to communicate about their CSR commitments.

In 2020, the Tour de France attracted 40 million viewers on France Télévisions (+7 million vs. 2019) and there were 25 million video views on the group’s digital platforms.*

*Médiamétrie Mediamat 60 non-consecutive seconds / estat

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Stéphanie Gaumont
International and Overseas Managing Director
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Wissam Sahraoui 

International Marketing and Sales Director

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Laetitia Sampic
International Sales Manager
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Félicie Genest
International Sales Manager
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Sébastien Beruard

International Sales Manager

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Mar Serrano
International Sales Manager
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