TOUR DE FRANCE


A record-breaking 45.6 million French people tuned in to watch the world’s biggest cycle race.


As the official broadcaster of the Tour de France, France Télévisions put together an exceptional editorial program across all its channels and on france.tv, offering more than 150 hours of live coverage, enhanced digital reach and an ever more immersive experience.

A commitment that has been rewarded with remarkable viewing figures, which once again demonstrate the public broadcaster’s ability to bring all audiences together around major sporting events


KEY FIGURES


A peak of 8.3M viewers on France 2 for the finish on the Champs-Élysées


43M video views across france.tv and franceinfo platforms
Record high, up 80% vs. 2024


11.4M viewers for the channel francetv sport


From 1 to 9 August, the excitement of cycling continues on France 2 and france.tv with the Tour de France Femmes.


OUR UPCOMING EVENTS


FranceTV Publicité International

International Sales Team

ftpi@francetvpub.fr


Sources:

TV audience figures: Médiamétrie Restit’TV / 60-second threshold for coverage


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