Product placement

Communicating differently in a film or fictional programme by integrating your brand in the scenario or decor

  • Objectives
  • To allow the transfer of value
  • To create awareness
  • To place your product in real-life situation
  • To create brand image
  • Key figures
0 %

84% of television viewers exposed feel the brand/program association is legitimate

+ 0 pts

+19 points of very good opinion for product placement exposed brands vs unexposed brands.

Source: Harris Interactive – November 2020

Product placement offers

2 possibilities:

• Classic product placement

Your product at the heart of the filming. 100% customizable.

• Next-generation product placement via the Mirriad technology

Take advantage of the augmented reality technology developed by Mirriad to naturally integrate your brand during post-production right into the heart of France Télévisions’ series and fiction.