Product placement

Communicating differently in a film or fictional programme by integrating your brand in the scenario or decor

  • Objectives
  • To allow the transfer of value
  • To create awareness
  • To place your product in real-life situation
  • To create brand image
Contact
Sylvie
Knap
  • Key figures
0 %
82% viewers recognise the usefulness of product placement for brands
0 %

61% viewers believe that product placement influences the brand image
Source: Publicis Media Analytics & Insight research / “Les Français et le placement de produit” (the French and product placement) – 2016

Product placement offers

2 possibilities:

  • Standard: 100% tailor-made
  • New generation and Mirriad technology

Examples