Product placement

Communicating differently in a film or fictional programme by integrating your brand in the scenario or decor

  • Objectives
  • To allow the transfer of value
  • To create awareness
  • To place your product in real-life situation
  • To create brand image
  • Key figures
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82% viewers recognise the usefulness of product placement for brands
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61% viewers believe that product placement influences the brand image
Source: Publicis Media Analytics & Insight research / “Les Français et le placement de produit” (the French and product placement) – 2016

Product placement offers

2 possibilities:

  • Standard: 100% tailor-made
  • New generation and Mirriad technology