FranceTV Publicité is rolling out its "adressable.tv" offer in the Travel Tourism Sector
“adressable.tv” offers advertisers the possibility of communicating with French households in a targeted and personalizedway based on geotargeting criteria or household typology.
Thanks to French TV boxes operator (bought by internet service providers : Orange, Bouygues, SFR), we will be able to broadcast different add spots according to the household in linear TV on France TV channels.
This offer combines the power and brand safe context of TV and the granularity of digital targeting.
