FranceTV Publicité launches « Time », a new offer at CPHv

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No longer pay for printing but for visible exposure time.

The video advertising format (instream & outstream) is now acclaimed by advertisers and should certainly exceed conventional formats in the very near future.

The visibility of these formats has become a prerequisite for the advertising industry, on the other hand, the binary debate “Seen / not seen” in the IAB sense of the term (50% surface / 2 sec), does not really measure the user’s attention to the brand. The duration of visible advertising exposure, however, has an obvious influence on the effectiveness of an advertising campaign.

“With these multiple observations, FranceTV Publicité launches a new advertising format called “Time” and a new currency of exchange: the cost per hour visible (CPHv). “ Vincent Salini, Digital Commercial Director of FranceTV Publicité.

THE CPHV

The CPHv no longer consists of buying an impression but a visible exposure time cumulated with advertising.

  • Available on PC and mobile web only.
  • Duration: 90 seconds maximum.
  • Outsider Party Certification: Integral Ad Science (IAS).

TIME

A 100% UX format, exclusively dedicated to the Cinema, Entertainment and Luxury sectors.

The user is a player in his consumption and decides whether or not to spend the advertisement after 17 seconds of viewing.

If the user wants to stop advertising, a card of 3 seconds appears on the screen. In the opposite case it will be able to view the entirety of the advertisement (maximum duration 90 seconds).

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By clicking on “Send”, you accept that the information collected on this form will be used by France Télévisions Publicité to send you alerts. The data collected will be passed on to the Communication Department of France Télévisions Publicité. This data is kept for 3 years following your last contact with France Télévisions Publicité. You have the following rights with regard to your personal data: right of access, right to rectification, right to erasure, right to object, right to restrict processing, right to data portability and right to post-mortem guidelines. These rights may be exercised at any time by writing to our Data Protection Officer at the following address: delegueprotectiondonnees@francetvpub.fr. If you feel that your “Data Processing and Liberties” rights have been infringed, you can file a complaint with the CNIL (French National Commission on Informatics and Liberty). Mandatory information is marked with an asterisk on the form.