Africascope Maghreb results

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Africascope Maghreb results synthesis

  • More than 5 hours of TV and Digital consumption every day by the general public
  • France 24 and TV5monde: two recognized channels and a privileged status in maghreb region with 3.8 million viewers weekly
  • An even stronger positioning for the two channels on the C-Level executives, with 54% weekly audience


Study methodology

  • Annual study carried out by Kantar Media
  • The 3 countries Morocco, Algeria and Tunisia constitute the geographic scope of the survey
  • Survey carried out between October and November 2019 and administered via phone
  • The sample is made up of 5,064 individuals including 659 C-Level executives from major urban areas of the Maghreb region (Casablanca, Rabat, Marrakech, Tangier, Fez, Algiers, Oran, Constantine, Annaba, Grand Tunis, Sousse and Sfax)
  • The reference universe represents 13,591,000 individuals 15+ in urban areas, including 887,000 C-Level executives
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