A 2019 Tour high in emotions
France Télévisions, official free-to-air broadcaster of the Tour de France.
A 2019 Tour high in emotions: from the amazing performance of the French riders to a thrilling finale, hanging in the balance right to the finish line.
France Télévisions’ extensive coverage of this event enabled the public Group to achieve excellent TV and digital ratings via francetvsport.fr and france.tv.
- 35.4m viewers of La Grande Boucle on FTV
- Record audiences for specific shows: Vélo Club (2.3m viewers on average on France 2) and Le Journal du Tour (2.1m viewers on average on France 3)
- 56.1m video views on francetvsport across all platforms
The study focused on the partner advertisers of FTV’s live broadcasts of the stages.
These results demonstrate the complementary nature of multi-screen media, whether in terms of impact, brand awareness, image or attractiveness.