Targeted TV : FranceTV Publicité is going further

Targeted TV: FranceTV Publicité, SEAT and Re-Mind PHD test the amplification of TV sponsorship in HbbTV for the first time

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After trying out location-based addressing and personalised targeting according to viewers’ centres of interest, FranceTV Publicité is going further in its initiatives in the area of targeted TV advertising and is testing for the first time a solution to improve brand recall and awareness.

This PoC, implemented in partnership with SEAT France and its media agency Re-mind PHD, was conducted  in two phases:

  • A segment was constituted from viewers who had been exposed to SEAT’s billboard on France Télévisions channels and who had given their consent beforehand,
  • These viewers were then exposed again the following day, by ad replacement, via a standard format delivering all the brand’s key messages.
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