Extraordinary measures are now being taken both domestically and around the world to combat the spread of the Covid-19 epidemic. We are all playing our part and acting responsibly to protect people and, wherever possible, ensure business continuity.
At France Télévisions, this means first and foremost deploying journalists to provide accurate and balanced information which, in these times of crisis, is one of our most precious assets. Our network is a part of the fabric of the daily lives of tens of millions of French people, some of whom now find themselves particularly isolated. Business continuity also means preserving that network. Finally, it involves adapting our programs. As of 23 March, our new Lumni platform, in partnership with the French Ministry of Education, will help confined students to study and will support parents dealing with this unprecedented situation.
Your brands are meaningful and, as reference points for people, have a key role to play in these difficult times. I am convinced they will stand firm.
This epidemic is a major shock for every company – we must face that fact. We will do everything we can to lessen the impact and will enable those of you who are directly affected to postpone your communication campaigns, ensuring that this process is as smooth as possible.
Finally, let me remind you that communication, as we at France Télévisions Publicité understand it, is the ability to give meaning to what is happening around us. Rarely has this been more important.
Rest assured, you can count on us through these testing times.
CEO of FranceTV Publicité