WarnerMedia and FranceTV Publicité sign a long-term deal renewing their advertising network partnership

Press releases
September 21, 2020

FranceTV Publicité is delighted to announce that WarnerMedia, a partner since January 2017, has decided to renew its network contract.

WarnerMedia’s 5-channel offering is a perfect fit for FranceTV Publicité’s portfolio of TV and digital channels, and targets 4 key audiences:

Youth with Boing, Boomerang and Cartoon Network
Millennials with Toonami and its offbeat Adult Swim cartoons
25-49-year olds and Main Female Household Buyers with the Warner TV series channel
25-49-year olds and Men with Toonami, the superheroes channel.

In addition to the France Télévisions channels (France 2, France 3, France 4, France 5 and 1ère) FranceTV Publicité markets advertising space in France for the NBC and WarnerMedia groups as well as for the discovery channels of The Walt Disney Company France: National Geographic, National Geographic Wild and Voyage.

FranceTV Publicité’s broad over-the-air and digital offering is watched by an impressive total of 28 million theme channel viewers, making it the leading advertising network for this universe and the second largest with children (4-10 years old)*.

"We are delighted that WarnerMedia has renewed its confidence in us. Over the past 3 years, we have worked together to build a dynamic, diversified and high-quality offering for children and 25-49-year olds. WarnerMedia’s 5 TV channels are highly appreciated by advertisers for their editorial creativity and rich content, and perfectly complement FranceTV Publicité's overall offering.”

"We are thrilled to extend our strategic partnership with FranceTV Publicité. Originally focused on our youth channels, this agreement has grown with the marketing of Warner TV and, more recently, the successful launch of Toonami for young adults. The agreement recognizes FranceTV Publicité’s outstanding commercial work and its ability to launch new products that meet the needs and expectations of our customers."

*Source: Médiamétrie Médiamat’Thématik W39 (30/12/2019- 14/06/2020), Youth Universe: FTP: France4 and WarnerMedia (Boing, Boomerang, Boomerang +1 and Cartoon Network), M6: (Gulli, Canal J and Tiji), Disney (Disney Channel, Disney Channel +1, Disney Cinema, Disney XD, Disney Junior), Viacom (Nickelodeon, Nickelodeon Junior, Nickelodeon Teen and Nickelodeon +1) , REmics (TV Pitchoun) and Canal + (Teletoon, Teletoon +1 and Piwi), on OTA 6am-6.30pm Monday/Sunday

Valérie

Blondeau

Communications and Public Relations Director

Head of Communication / PR

+33 1 56 22 62 52

Alexis

Blanc

Deputy Director of Communication

+33 1 56 22 62 04