ROI Partenaire with BADOIT

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To implement an innovative proposal based on ROI, in addition to the media KPI, in order to increase the turnover of the BADOIT brand.


Reach BADOIT buyers and also recruit new consumers.


Analyze ROI generated by FTV vs. the average ROI of competing channels, overall, for all BADOIT communication for the year. The analysis is done via an econometric model developed by their agency GroupM, FTV's engagement > at least 10% higher ROI vs. competitors' overall ROI.


FTV ROI vs. competing channels’ ROI: +28%