A 100% after 8pm offer for maximum visibility
Objectives
In the post-covid period, more and more French vacationers were staying in France and going to the countryside. It was therefore necessary to position Dordogne-Périgord as a "star and refuge" summer destination and to hold a place in the minds of French consumers. Attract visitors, pique their interest and make them want to come and discover or rediscover this region.
Target
A broad target age group 25-59: there’s something for everyone in Dordogne.
Offer
For advertisers eligible after 8pm, a campaign exclusively broadcast after 8pm on France 2 and France 5 for maximized visibility in quality, prime time contexts.
Results
Dordogne was in the TOP 3 of the most popular summer destinations and attracted the interest of the national press with exceptional media coverage from May through to the end of August included.
